Time to pop open the champagne! Your brand new website finally getting ready for the world to see. Now, what if we told you that it could reach the top rank in a search engine, ahead of millions of others? Now, that’s a thought worth sipping to, right? Beyond the aesthetics, usability, and content of…
There’s been a lot of talk about algorithm changes with Google lately. The advance of the new Core Web Vitals ended up being slightly delayed but is still a big topic of discussion. As a result, another area that they have released news about a new algorithm for, or a part of one, has been…
For most of us, when we start blogging we have loads of ideas for things to create blog posts about. Then you get through that initial block of ideas and inspiration wanes a little. You find yourself having to really look around for inspiration before you write your next post. And then the blinking cursor…
As a blogger, it is easy to get caught up on the treadmill of creating new content, always looking forward. So while new content is super important, it is also key to look back a bit at the crowing catalogue of posts you are building. And repurpose them! Content created in one format can be…
When it comes to content marketing, case studies are one of the most powerful tools at your disposal. They can help you build trust with your audience, establish yourself as an expert in your field, and generate leads and sales. In this blog post, we will discuss why case studies are so effective, and we…