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If you’re not already using Instagram Stories, you’re missing out on a powerful marketing tool. Instagram Stories offer an engaging and creative way to share your content with your followers. In this blog post, we will discuss how to adapt your content for Instagram Stories to help with more efficient repurposing and growing your social media following.
What is an Instagram Story?
As a brand, it’s important to come across as friendly and knowing. This means being relatable and personable, as well as showing that you’re clued into what’s happening in your industry.
One way to do this is by using Instagram Stories. This feature allows you to post a slideshow of vertical images or videos that lasts for 10 seconds each. The whole edition will disappear after 24 hours unless users choose to feature it on the top of their profile.
While an individual might use a story to show photos or videos from a vacation, work, or other aspects of their daily life, brands often use this feature to highlight photo or video content about their product, brand, or a topic related to their industry.
For example, if you’re a fashion brand, you could post a story about the latest fashion trends, or if you’re a food company, you could post a story about how to make your favorite recipe.
By using Instagram Stories, you can show your followers that you’re up to date on the latest news in your industry and that you’re friendly and engaging.
To make your content even more interesting on Instagram Stories, add GIF stickers, text overlays, filters, and interactive features like polls and quizzes. You can also optimize your story by adding text overlays with relevant hashtags or by adding handles of users that are affiliated with the content.
Basics of Instagram Stories?
So, if you’re one of those marketers who’s still on the fence about using Instagram Stories, we’re here to convince you otherwise. In this blog post, we’ll share some tips for creating Instagram Stories that are both creative and effective.
First, let’s start with the basics. Here are three tips for creating Instagram Stories that are both friendly and knowing:
- Make sure your content is relevant to your audience.
- Keep your stories brief and concise.
- Use multimedia elements to add visual interest.
How to adapt content to Instagram Stories
1. Look for buzzy, trendy content
When choosing content for your company page, it is important to keep in mind that you want to be friendly and knowing. This means that you should share content that is both relevant and interesting to your followers.
One way to ensure that you are sharing timely and relevant information is to keep an eye on industry trends. If you have a blog post about a hot topic in your industry, think about how you can adapt that into a story. This will help you stay fresh and topical on your page.
Another way to keep your content interesting is to share content that is buzz worthy. Sharing buzz-worthy content will throw your company into the conversation and keep the content fresh and topical on your page.
2. Choose media that’s easy to comprehend
When you want to adapt content, think about what can be split up into small, comprehensive pieces. An audience member is scrolling through Instagram during their lunch break, it’s likely that they’re not interested in reading Stories that are full of text. Odds are, much of your audience is on Instagram looking for quick entertainment during a work break or daily commute.
Start your story actively rather than passively to keep audiences engaged. Grab the reader’s attention with an interactive element, interesting fast fact, a video, or eye-popping graphic. Use the following pages of the story to go into detail.
3. Think about if you can make the story interactive
Consider adding captions to your polls and quizzes that will help to engage your audience. For example, you could ask questions like “Are you a friendly person? Knowing the right thing to say can make all the difference.” or “What’s your favorite way to relax? Taking a quiz can be a fun way to find out!”
4. Decide if you can make the text sparse and actionable
Start your story by introducing yourself and giving a little background information
Share a few friendly facts about yourself, such as your favorite thing to do on the weekend or what you’re currently reading
End your story with a call to action, such as inviting followers to check out your latest blog post or product launch
5. Experiment, experiment, experiment
Don’t be afraid to experiment with content. Start with a hypothesis that you think might work, and then monitor the metrics to see if it does. For example, you might hypothesize that including more friendly and knowing content will result in more shares or better engagement.
Instagram Stories are a great way to connect with your followers in a more friendly, knowing way. You can measure how successful your Instagram Stories are by tracking views, impressions, swipe ups, and exits. You can also look at how much traffic your Instagram Stories post receives compared to regular posts. This can be done by using a tracking URL.
6. Put yourself in the audience’s shoes
As a social media storyteller, it’s important to remember that your audience is likely engaged in other activities and may not want to read long form text. Keep your stories short, simple, and include visual elements to help capture your viewers’ attention. Stories that are jarring with a lot of moving parts can be uninteresting to viewers, so make sure to focus on creating content that is relevant for them.
Making the most of Instagram Stories
Instagram Stories are a great way to connect with your followers in a more engaged way. You can measure how successful your Instagram Stories are by tracking views, impressions, swipe ups, and exits. You can also look at how much traffic your Instagram Stories post receives compared to regular posts. This can be done by using a tracking URL. By keeping these things in mind when creating content for your company page, you’ll be able to create stories that are both interesting and engaging for your audience.