Content planning and content strategy are two terms that often get used for the same thing. But there’s a big difference and also a whole list of reasons why you need to do both. Even if strategy isn’t your thing, you need content planning but if you need some convincing, let’s look at what is…
Do you ever find yourself struggling to come up with ideas for blog posts? It can be tough to come up with new and interesting topics to write about, especially if you’re stuck in a blogging rut. In this blog post, we will look at some tips and tools that can help make the process…
One of the key parts of being a content marketer is having a content strategy. Sounds complicated, doesn’t it? Time-consuming and something you don’t really need because there’s only you involved with your blog? And while that might be a little bit true, it is also a proven fact that creating a content strategy has…
If you’re like most bloggers, you probably have a lot of ideas for blog posts but find it difficult to actually sit down and write them. You may also feel overwhelmed by the task of creating a content calendar. Content mapping can help with both of these problems! In this blog post, we will discuss…
As someone who owns and writes a blog, how would you describe yourself? You would likely use terms like blogger, blog writer or maybe just writer. But would you call yourself a content marketer? Possibly not, because the idea of being a marketer seems far removed from what most of us bloggers do. Yet by…