Top Twitter Profiles to Follow for Marketing Advice
I sometimes use affiliate links in content. This doesn’t cost you anything but I may make a commission payment from anything you buy through these links. As an Amazon Associate I earn from qualifying purchases. All opinions remain my own.
Twitter is making a bit of a comeback at the moment. With Instagram deciding it doesn’t like photos and Pinterest deciding it doesn’t like much of anything, we are all looking for somewhere to connect with our audience. But also to connect with the others in our niche and get the latest news.
I admit I’ve gone back to Twitter after a few years away and starting a new account (you can find me here @angela_tempest). Part of setting up a new profile is finding the right people to follow so I thought I’d share some of the top Twitter profiles to follow for marketing and blogging to help.
Table of Contents
Why you should follow top Twitter profiles in your niche?
There are a few reasons to follow the top profiles on Twitter for any niche. The obvious one is that there’s a chance they might follow you back – and you never know, they may retweet or comment on something you post. Instant potential viral exposure!
But on a more practical level, it is good to get the latest news, tips and to see what the top people in your niche are doing. That applies to any niche and is especially true for marketing.
Finally, you can use the Twitter list feature to pop the accounts into lists and have a controlled feed of what specific people are saying. For example, one approach I take with lists is to create one of people and another of companies that I follow.
So let’s get some ideas of how might go onto those lists.
Who are the top marketing profiles?
Let’s start by listing some of the top marketing profiles for people – we’ll go alphabetical to avoid placing anyone above or below anyone else!
Jeff Bullas
Most marketers will know Jeff Bullas due to his popular blog, a great reference source when you are writing or learning about marketing topics. He’s also very busy on Twitter with regular posts about his content and even things like free eBooks.
Kim Garst
Kim Garst is worth following for her varied experience and views on the digital world as well as lots of great tips on social media marketing and also paid digital ads.
Seth Godin
Seth Godin is viewed as one of the originals of the marketing world with his Purple Cows and many, many famous quote graphics using his words! But he still also offers a lot of information and advice for online business owners so worth following him.
Rand Fishkin
Founder of MOZ, famous for the domain authority metric as well as extensive SEO features, Rand Fishkin is also the founder of SparkToro and regularly tweets helpful and interesting content from across the marketing world.
Larry Kim
As the founder of Mobile Monkey and Wordstream, Larry Kim has plenty to offer in terms of marketing advice and is a bit of an off-beat character too, so something a little different. He wants to see other businesses thrive so he offers a lot of useful advice and tips.
Brittany Muller
Brittany Muller has become the face of MOZ and is usually seen in their Whiteboard Friday presentations where you can get the latest and best tips on SEO. She’s also good at replying to questions and mentions.
Neil Patel
Neil Patel is a reliable source for the latest in SEO and marketing advice with his blog, podcast and videos. He is the co-founder of CrazyEgg and Ubersuggest. He regularly promotes his new content so Twitter is a great place if you are a fan to learn his new stuff first.
Dharmesh Shah
Dharmesh Shah is the founder and CTO of Hubspot, one of the biggest content marketing services and automation services available. He uses his own Twitter account to chat about entrepreneurship, content marketing and also on starting your own business.
What companies could you follow?
The other list you might want to make is some of the big-name marketing companies that use Twitter for everything from customer services to breaking news. Again, let’s stick with that alphabetical approach!
AHrefs
AHrefs is another of the top SEO tools out there and their blog is full of helpful information and the latest analysis.
Buffer
Buffer is a great social media scheduler but also a huge source of information for marketers. Their Twitter profile promotes their content and also the latest from across the marketing world, especially for social media marketing.
BuzzSumo
BuzzSumo is best known for providing information on what’s hot and what’s not in almost any niche. Their Twitter account is a great place to combine the latest trends and ideas with best practices and social media tips.
Content Marketing Institute
Content Marketing Institute only deals with content marketing and offer online education as well as in-person events on the topic. But as bloggers, that’s what we need to know about so they are well worth following.
Hootsuite
Hootsuite is another of the big social media schedulers and offers information and tips for social strategy as well as larger marketing information.
Hubspot
We’ve mentioned the company’s founder but Hubspot’s own account is also worth following for the latest on the inbound marketing world. Their topics include marketing, sales and new traffic ideas as well as having secondary accounts for customer service and their Academy.
Search Engine Journal
Search Engine Journal are another you’ve probably run into when researching a topic and have a top ranking blog. They promote this on Twitter as well as helping with other useful information and retweets.
Search Engine Land
Search Engine Land is a top SEO and search engine marketing blog that produce regular, top quality content on these topics. If you want to learn more about search engine optimisation, this is one of the companies you need to follow.
SEMrush
SEMrush is one of the big content marketing and SEO tools and they share a lot from their helpful blog. They also host a weekly chat with the hashtag #SEMRushChat to talk about all things SEO.
SproutSocial
SproutSocial is one of the top social media and marketing tools and their Twitter account is also full of great content from their blog to help you, even if you don’t use their tool.
Think with Google
Think with Google is one of the main places to get the latest on SEO straight from the horse’s mouth – or from Google’s anyway. This is their marketing account that lets you know the latest developments, tips and helpful information.
Find the best profiles
The great thing about Twitter is that nearly everyone is on there so there’s no shortage of top profiles to follow. Then you can have a single place to get the latest news and tips as well as having somewhere to possibly do a little networking.
